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November 2018
Dear David,
Hello and welcome to the latest bikesales Bike Market Watch – just in time for pleasant weather that enables more time to hit the open road and more selling opportunities.

When the summer sun shines, enquiries across phone, email and SMS pick up, so now is the time to health check your business’ online presence. Quick and effective wins include upgrading your listings with Promote tools to improve views and enquiries, ensuring that your photography is as professional and detailed as possible and that your comments clearly describe your stock and highlight what sets your business apart.

There are many other tools available in AutoGate that help you extract the very most from your online investment. For easy-to-implement tips on how to optimise your strategies and performance, please watch our webinar recordings below and pass them on to your team.
Industry news has been coming in thick and fast. The 3rd annual bikesales Bike of the Year has been run and won.


Expect to see an increase in attention for category winners as they become a greater part of buyer consideration sets. The latest Canstar Blue survey of Australian bike riders also produced some interesting results which may see some OEMs appear in more searches in the coming weeks. Get the full analysis below.

As always, your Account Manager is just a call or email away to help you with the latest tools, tips and insights. Don’t hesitate to get in touch.

Have a great summer.
 
General Manager - Sales and Development | LL&I
 
 
 
2018 Bike of the Year Awards
November has quickly become a massive month on the bikesales calendar, as it’s the time when we announce our annual Bike of the Year (BOTY) winner.

As so it was again on November 23 when the Kawasaki Z900RS Café was awarded the top gong in 2018 after what was undoubtedly the most competitive BOTY campaign yet.
The Z900RS Café, as the retro/café winner in the 2018 BOTY awards, ventured to Tasmania in mid-October alongside eight other category winners: the BMW S 1000 XR HP, BMW K 1600 Grand America, Ducati Panigale V4 S, Harley-Davidson Fat Bob 114, Honda Africa Twin Adventure Sports, KTM 1290 Super Duke GT, Kymco AK 550 and Yamaha MT-09SP.

After 1000km on some of the best roads in the Apple Isle, we returned to Bikesales HQ to crunch the numbers using a newly devised ratings system.
To say it was a tight contest was an understatement, but it was the Z900RS Cafe that just scraped home, ahead of a tie for second place between the Panigale V4 S and K 1600 Grand America.

However, all the category winners performed superbly in Tasmania, and some even added a halo or two along the journey. The BOTY ride reaffirmed just how fortunate motorcycle consumers are today with the quality of machines on offer. It really is astounding.
bikesales announced the BOTY award at Moto Expo Melbourne. The three-day show was a great success, and all the exhibitors which made the effort to attend in such a demanding retail climate should be applauded. And the entertainment was first-class as well.

See you again in 2019, in what is shaping as another stellar year for the latest and greatest motorcycles.
 
Editor | bikesales
 

Triumph tops satisfaction survey

 
Canstar Blue's eight-marque survey produces some interesting -- and incongruous -- results

The consumer review and comparison website Canstar Blue has rated British marque Triumph the highest in a list eight motorcycle brands which includes BMW, Ducati and Harley-Davidson, as well as all four Japanese manufacturers.
 
 
 
Top 5 Articles
Discover the most popular content on bikesales.com.au between July - October 2018.
Click an image to read the article.
 
 
1) 2018-2019 new bike release calendar
 
2) FAQ: Which learner bike is best?
3) Harley to pursue new markets, new riders
4) Honda Neo Sport Café 650
5) Advice: How to corner properly
 
 
Discover the top keyword searches used by buyers browsing their next purchase.
 
 
 
Top 10 Makes by Enquiry 
Discover which makes are the most by popular by New and Used stock types.
 
 
Webinar: Maximising Dealer ROI
Discover how to extract the very most out of your online presence and investment with our webinar recordings.
 
Part 1 explores: 

1. Ad creation
Publish a listing that attracts attention and engages buyers.

2. Promotion
Ensure that buyers find your online listings with powerful advertising solutions.
Part 2 explores: 

3. Post enquiry
Deliver an exceptional customer experience that converts prospects into sales.

4. Re-engage
Understand how to best re-engage prospects with the tools available to you in AutoGate.
 
 
 


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