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November 2018
Dear David
Hello and welcome to the second Industry Market Watch. We’re thrilled with the response from dealers and OEMs to the first edition and we look forward to continuing to deliver the latest industry insights and tips.

The closing weeks of 2018 are the perfect time to health check your online presence to get off to a flying start in 2019. Quick and effective wins include upgrading your listings with Promote tools to improve views and enquiries, ensuring that your photography is as professional and detailed as possible and that your comments clearly describe your stock and highlight what sets your business apart.

There are many other tools available in AutoGate that help you extract the very most from your online investment. All dealers now have access to SMS messaging which is a great way to build engagement with prospects – historically SMS open rates have far exceeded that of email.
Industry news has been coming in thick and fast. Despite a spike in infrastructure works, Australia’s overall construction activity is slowing, mainly due to a sluggish housing sector.

The farming sector remains subdued, with drought conditions prevailing and impacting profoundly on the tractor market.

It’s a different story for the trucking industry however with plenty of positive growth - 16.5% to the end of September. Will there be more to come in November and December?

As always, your Account Manager is just a call or email away to help you with the latest tools, tips and insights. Don’t hesitate to get in touch.

Have a great summer.
General Manager - Sales and Development | LL&I
Solid sales continue for October
Another healthy month, as heavy-duty truck sales inch closer to all-time record…

According to the latest T-Mark data from the Truck Industry Council, sales in the third quarter of this year highlighted a trend of slowing new truck deliveries for the year, despite the overall market for commercial vehicles recording growth of 10.9 per cent for October over the same month last year.

A total of 34,446 new commercial vehicles have been registered to the end of October for this calendar year, which is up 15.9 per cent on the same time last year.

All market segments, except light-duty van, posted gains over the corresponding month last year but, overall, the stellar growth seen from January to June is cooling in the back half of 2018.

Heavy-duty truck sales were solid in October with the segment posting deliveries of 1398 units, up 17.7 percent, or 210 trucks, on October 2017. The year-to-date result is better with the segment tracking a very healthy 24.4 per cent ahead of this time last year. In terms of actual truck numbers, the sales gap now sits at 2309 more heavy trucks sold year-to-date than to the end of October 2017.
The medium-duty truck segment remains the second strongest growth segment in 2018, after that of heavy trucks. October was another solid month for medium-duty sales, up 10.6 per cent, or 69 units, more than the same month last year.
A total of 721 medium-duty trucks were sold in October. Year-to-date the tally continues to build on 2017 volumes, with 6807 trucks delivered to the end of October 2018 compared to ,901 medium trucks this time last year – a solid increase of 15.4 per cent.

Light-duty truck sales were the star performer in October: it was the only segment where the monthly sales percentage was better than that of sales year to date. In October 1234 light trucks were delivered, up 18.1 per cent (189 trucks) compared to the same month last year.

See the full report here.
Editor | trucksales
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The future is now
The world of heavy machinery is changing at a faster rate than ever before, with tech advances coming thick and fast. While the construction industry is not yet at the point where machines can operate themselves, but with the pace at which technology is developing within the sector, full automation sure looks possible not too far in the future!

When CAD software programs were available back in the 1960’s, people were simply blown away. Nowadays, houses can be ‘3D printed’ using bricklaying robots. 

While full automation might not be a reality anytime soon in the construction industry considering the complexities of the jobs involved, semi-automation is certainly the ‘trend du jour’. Komatsu led the pack with the launch of its intelligent machine control system two years ago and major manufacturers have since developed their own versions of semi-automated technology. With semi-automation, operators need only key in the desired grade, for example, and the machine will be smart enough to achieve the grade without much manual intervention by the operator.
It is estimated that the building industry will reach a cool US$12.4 trillion (about $A17 trillion) in value in 2022 on a global scale.

With never-ending demand for better infrastructure and more residential units to cater to a growing world population, it is imperative that the industry keep up with the times to ensure the demand is met, and met well without compromise on safety.
We explored three key tech trends we see emerging in the construction sector – 3D printed parts, augmented reality and semi-automation.

Read our informative feature here.
Editor | constructionsales
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Resilient people, resilient market
It is no secret that the farming community has had an incredibly tough year, with rainfall almost non-existent in certain parts of the country. Though some millimetres eventually fell, it was a case of too little too late for farmers to really be able to do much with so little water.

I flew in to northeast NSW in August to attend the annual AgQuip field days and upon our descend into Tamworth, I was greeted by a truly heartbreaking sight. Save for several patches of green where there were controlled irrigation, there were just miles and miles of yellow and brown, of dead pasture and earth and nothing much else.

What truly blew my mind, however, was the resilience that the farming community has shown in such bleak conditions. I spoke to farmers and machinery dealers following the drought declarations, and all they had to say was: “She’ll be right, the rain will come, eventually.”
It probably comes as no surprise that the drought had also taken a toll on the machinery market as, following a record high year, tractor and agricultural machinery sales hit the brakes during the second half of the year.
However, like the farmers, the market is resilient and is already bouncing back, with October figures collected by the Tractor and Machinery Association of Australia (TMA) showing machinery sales slowly creeping back up. While it might take some time for harder hit states like NSW to recover, the rest of the country seems on track to end the year on a fairly positive note. As they say, she’ll be right!
Editor | farmmachinerysales
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