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November 2018
Dear David
Hello and welcome to the latest boatsales Boat Market Watch – just in time for pleasant weather that enables more time to hit the water and more selling opportunities.

When the summer sun shines, enquiries across phone, email and SMS pick up, so now is the time to health check your business’ online presence. Quick and effective wins include upgrading your listings with Promote tools to improve views and enquiries, ensuring that your photography is as professional and detailed as possible and that your comments clearly describe your stock and highlight what sets your business apart.

There are many other tools available in AutoGate that help you extract the very most from your online investment. For easy-to-implement tips on how to optimise your strategies and performance, please watch our webinar recordings below and pass them on to your team.
Industry news has been coming in thick and fast. In great developments for Victorians fishers, both the current government and opposition have detailed plans to improve the state’s overcrowded boat ramps post this month’s election. Overseas in the United States, economic sanctions are impacting the industry. On the flip side, Australian boat-are racing to fulfil orders from US and European customers keen to take advantage of a lower Australian dollar and a rush of new, sharply styled products.

As always, your Account Manager is just a call or email away to help you with the latest tools, tips and insights. Don’t hesitate to get in touch.

Have a great summer.
 
General Manager - Sales and Development | LL&I
 
 
 
Advance Australia fair
There’s that old saying that the only constant is change. Allow me to introduce myself. I’m Barry, the new editor of boatsales.com.au.

After years spent working in the media in fields as diverse as hard news, features, information technology, business, property and, more lately, automotive, I’m now staring wide-eyed and in wonder at Australia’s boat industry.
I’ve learned a lot in my last two months. My perceptions of a cottage industry caught in a bygone era were smashed in the first week after I attended the Sydney International Boat Show and met the people who build the boats, or bring them in.

In that two months, too, we’ve seen a subtle shift in the strength of the Australian boat industry – one that could reap huge benefits in the longer term.

The year-long tit-for-tariff trade war sparked by the Trump administration is starting to hit US boat-makers hard, with key export markets including Mexico and Canada, Europe and China effectively slamming the door shut on recreational watercraft wearing a “Made in the USA” badge. It’s not just hurting US manufacturers, either; Trump’s hardline protectionist measures levelled against Chinese plate aluminium are forcing up prices of the stock globally. As a result, Australia’s boat-building industry is suffering from what the US would call “collateral damage”.
Not only that, but all of a sudden Australia has done a Stephen Bradbury, sweeping through a falling field to become one of the US’s most important global recreational boat export destinations.
The US’s loss is ripe to become Australia’s gain. New products from Gold Coast boat-builders Maritimo and Riviera are ensuring they both have overflowing order books, with Maritimo planning for a major expansion to cut down on waiting times even as they set up European and US sales beachheads.

Malibu Boats Australia has just launched an all-new, indigenous ski boat that could yet take the US and Europe by storm, Telwater has expanded its Raptor aluminium dinghy range with two new models, and Haines Hunter’s new hardcore fishing brand, Southern Formula, is continuing its evolution with a rumoured, soon-to-launch 19-foot version.

Aussie boat-building is entering a renaissance period just as the US industry appears to be collapsing inwards. The key will be how we can turn that to Australia’s advantage.
 
Editor, marine and boats, boatsales.com.au |  carsales.com Ltd
 
Boating, fishing the top active outdoor earners in the US, study shows
 
Golf, tennis and even dog-mushing take a back seat as Yanks spend big on the water.

Boating and fishing was worth $US36.9 billion ($A50 billion) to the US economy in 2016, the first-ever economic study of how much outdoor activities contribute to the nation’s wealth has revealed.
The Bureau of Economic Analysis’s report to the US government, released this week, singled out boating and fishing as the largest contributor of all the outdoor activities measured, including games such as golf and tennis, recreational vehicles, guided tours and outfitted travel, festivals and concerts, and trailbikes.
The industry even outperformed the annual contribution made by amusement parks and dog mushing, the latter contributing to a $US5.2 billion spend in the more obscure snow-related activities such as sledding, snowshoeing and snow tubing, and even snowmobiling.
The breakdown of the figures show non-boat fishing, which has grown in value by 26 percent since 2012, was on its own was worth $US6.09 billion in 2016, while power boating was worth $US27.9 billion. Sailing contributed $US2.25 billion, while kayaking and canoeing added a combined $US640 million.
 
 
 
Top 5 Articles
Discover the most popular content on boatsales.com.au between July - October 2018.
Click an image to read the article.
 
 
1) Australia's first trailerboat camper?
 
2) Police patrol boat Fearless starts civilian life as a fishing charter
3) 2019 Yamaha FX SVHO, FX HO unveiled
4) Trailerboating: Choosing a vee hull
5) 2018 Australian Master Marine 7000 Halo Offshore review
 
 
Discover the top keyword searches used by buyers browsing their next purchase.
 
 
 
Top 10 Makes by Enquiry 
 
 
 
Webinar: Maximising Dealer ROI
 
Discover how to extract the very most out of your online presence and investment with our webinar recordings.
 
Part 1 explores: 

1. Ad creation
Publish a listing that attracts attention and engages buyers.

2. Promotion
Ensure that buyers find your online listings with powerful advertising solutions.
Part 2 explores: 

3. Post enquiry
Deliver an exceptional customer experience that converts prospects into sales.

4. Re-engage
Understand how to best re-engage prospects with the tools available to you in AutoGate.
 
 


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